How do I find clients who are “hungry” for a bookkeeper vs wasting time with penny pinchers?

Your marketing message needs to be attractive to the type of clients you want to work with. So you need to demonstrate that you can provide results for their specific needs. This is easiest if you serve specific types of clients or provide specific types of services that solve the exact needs of clients who will recognize their value. That often means sharing helpful information via published whitepapers, articles, or public speaking. The first step in finding the right type of clients for you is to be clear on who your Ideal Client is. So if you haven’t done so already, be sure to fill in the Ideal Client Profile worksheet and use that as your starting point on recognizing the right clients for you.